Solid Gold Success Strategies for Your Business (Paperback)

This text offers syndicated columnist Don Taylor's homespun parables, "horse sense", and tales of triumph gained while travelling and consulting across the US. It covers a range of topics including how to: improve business relationships; generate effective advertising and free publicity; track and analyze financial information; understand the difference between strategic planning and operational planning; deliver customer service and weed out the onerous customers that can drain a business; and start a new business without tripping up on the pitfalls.