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Sustainable Competition - Bew Aooriacges (Paperback) Loot Price: R433
Discovery Miles 4 330
Sustainable Competition - Bew Aooriacges (Paperback): Drake

Sustainable Competition - Bew Aooriacges (Paperback)


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Loot Price R433 Discovery Miles 4 330

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This book examines the changes in the commercial and political advertising systems prompted by the new interactive media, and significant issues raised by the new economics gaining consumers' attention. It report addresses important public policy issues, such as privacy, the eroding distinction between editorial and advertising content, and targeting children, for advertising the age of new media.


Imprint: Brookings Institution Press
Country of origin: United States
Release date: April 1998
Authors: Drake
Dimensions: 229 x 152 x 6mm (L x W x T)
Format: Paperback
Pages: 60
ISBN-13: 978-0-89843-224-4
Categories: Books > Business & Economics > Economics
Books > Business & Economics > Economics > General
Books > Business & Economics > Promotions
LSN: 0-89843-224-3
Barcode: 9780898432244

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