Excerpt: ... down beneath there are millions and millions of
regular, everyday women doing regular everyday things in regular
everyday clothes. Women who wash on Monday, and iron on Tuesday,
and bake one-egg cakes, and who have to hurry home to get supper
when they go down-town in the afternoon. They're the kind who go to
market every morning, and take the baby along in the go-cart, and
they're not wearing crepe de chine tango petticoats to do it in,
either. They're wearing skirts with a drawstring in the back, and a
label in the band, guaranteed to last one year. Those are the
people I'd like to reach, and hold." "Hm " said Hopper, from his
corner, cryptically. Bartholomew Berg looked at Emma McChesney
admiringly. "Sounds reasonable and logical," he said. Sam Hupp sat
up with a jerk. "It does sound reasonable," he said briskly. "But
it isn't. Pardon me, won't you, Mrs. McChesney? But you must
realize that this is an extravagant age. The very workingmen's
wives have caught the spending fever. The time is past when you can
attract people to your goods with the promise of durability and
wear. They don't expect goods to wear. They'd resent it if they
did. They get tired of an article before it's worn out. They're
looking for novelties. They'd rather get two months' wear out of a
skirt that's slashed a new way, than a year's wear out of one that
looks like the sort that mother used to make." Mrs. McChesney, her
cheeks very pink, her eyes very bright, subsided into silence. In
silence she sat throughout the rest of the conference. In silence
she descended in the elevator with T.A. Buck, and in silence she
stepped into his waiting car. T.A. Buck eyed her worriedly. "Well?"
he said. Then, as Mrs. McChesney shrugged noncommittal shoulders,
"Tell me, how do you feel about it?" Emma McChesney turned to face
him, breathing rather quickly. "The last time I felt as I do just
now was when Jock was a baby. He took sick, and the doctors were
puzzled. They thought it might be...
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