The Dynamics of Fashion - Instructor's Guide (Paperback)


This text provides the foundation for a wide range of careers in the fashion business. Incorporating the experience of the author and her five earlier editions of Fashion Merchandising: An Introduction, this book contains a much broader and more intensive look at fashion. New chapters cover product development, home fashions, and retailing strategies. Other chapters, concerning such practices as licensing, private label, Quick Response, specification buying, offshore production, have been expanded. The Dynamics of Fashion also examines how recent trends in communications -- the Internet, cable TV, infomercials, phone and fax ordering, home TV shopping -- are having an impact on fashion. Technological advances -- CAD, CAM, EDI, bar codes, and body scanning -- are all covered in depth.

Instructor's Guide includes options for organizing the curriculum and general suggestions for teaching the course. It also contains supplementary assignments and a test bank for each unit, as well as a final examination. The tests are composed of 100 objective questions each and are ready to be duplicated.


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Product Description

This text provides the foundation for a wide range of careers in the fashion business. Incorporating the experience of the author and her five earlier editions of Fashion Merchandising: An Introduction, this book contains a much broader and more intensive look at fashion. New chapters cover product development, home fashions, and retailing strategies. Other chapters, concerning such practices as licensing, private label, Quick Response, specification buying, offshore production, have been expanded. The Dynamics of Fashion also examines how recent trends in communications -- the Internet, cable TV, infomercials, phone and fax ordering, home TV shopping -- are having an impact on fashion. Technological advances -- CAD, CAM, EDI, bar codes, and body scanning -- are all covered in depth.

Instructor's Guide includes options for organizing the curriculum and general suggestions for teaching the course. It also contains supplementary assignments and a test bank for each unit, as well as a final examination. The tests are composed of 100 objective questions each and are ready to be duplicated.

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Product Details

General

Imprint

Fairchild Books & Visuals

Country of origin

United States

Release date

February 2001

Availability

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Authors

Dimensions

286 x 210mm (L x W)

Format

Paperback - Trade

Pages

89

ISBN-13

978-1-56367-152-4

Barcode

9781563671524

Categories

LSN

1-56367-152-2



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