Social Media and the 2008 U.S. Presidential Election (Paperback)

The 2008 U.S. presidential campaign offered a unique opportunity to evaluate the usefulness and applicability of social media technology in the American political environment. This study's assessment of the role that social media played during the 2008 U.S. presidential campaign confirms some widely held tenets of conventional wisdom about social media, but it also indicates that the role of social media as the new sine qua non of American politics is far from certain.