A concise and reader-friendly textbook on one of the hottest
developments in social and behavioral science today. Covering all
core areas of the subject, Erik Angner clearly lays out the theory
and explains the intuitions behind it. It is full of examples,
exercises, and problems drawn from fields such as economics,
management, marketing, political science, and public policy. Among
other things, the book shows how to apply principles of behavioral
economics to science, business, medicine, and daily life. No
advanced mathematics is required. An ideal introduction for
students coming to behavioral economics from various fields, at
both undergraduate and postgraduate levels. It is equally suitable
for general readers who have been captivated by popular-science
books on behavioral economics and want to know more.
Red Globe Press
|Country of origin:
||171 x 171 x 17mm (L x W x T)
||2nd ed. 2016
Business & Economics >
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