A fascinating, research-based look at the impact of social media on
businesses and consumers around the world, and what's in store for
Social Media. You've heard the term, even if you don't use the
tools. But just how big has social media become? Social media has
officially surpassed pornography as the top activity on the
Internet. People would rather give up their e-mail than their
social network. It is so powerful that it is causing a macro shift
in the way we live and conduct business. "Socialnomics" charts this
shift from the forefront.
Brands can now be strengthened or destroyed by the use of social
media. Online networking sites are being used as giant, free focus
groups. Advertising is less effective at influencing consumers than
the opinions of their peers. If you aren't using social media in
your business strategy, you are already behind your competition.
Explores how the concept of "Socialnomics" is changing the way
businesses produce, market, and sell, eliminating inefficient
marketing and middlemen, and making products easier and cheaper for
consumers to obtain Learn how successful businesses are connecting
with consumers like never before via Twitter, Facebook, YouTube,
and other social media sites A must-read for anyone wanting to
learn about, and harness the power of social media, rather than be
squashed by it Author Erik Qualman is a former online marketer for
several Top 100 brands and the current Global Vice President of
Online Marketing for the world's largest private education firm
"Socialnomics" is an essential book for anyone who wants to
understand the implications of social media, and how businesses can
tap the power of social media to increase their sales, cut their
marketing costs, and reach consumers directly.
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