Every successful brand in history is inherently unpopular with a
specific demographic. Somewhere along the way, people felt they had
to be popular in order to be successful, when in fact, the opposite
is true. The brands playing in the space you want to dominate have
already figured out the inherent power of being unpopular. In The
Power of Unpopular, you'll discover the difference between
flash-in-the-pan brand tactics and those designed to place you
miles above the competition.Brand Personality: What's yours?
Explore the importance of taking a stand and why brands become road
kill without a distinct personality.Community: It's the number one
thing that unpopular brands have figured out--learn how to build
yours.Brand Advocacy: It knows no scale and your fans don't care
how big you are. A guide for businesses on the proper care and
feeding of their biggest asset.
Erika Napoletano's irreverent yet never insincere tone takes
readers on a colloquial and actionable journey, producing concepts
that readers can immediately graft onto their existing business
strategies. Complete with case studies of businesses from across
the country, this is the book that couples theory with practice,
creating pathways for business owners of any size and age. Change
the way you do business and live your life--become unpopular.
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!