Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia.
""The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike."" Prof. Sean Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD - International Institute for Management Development
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Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia.
""The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike."" Prof. Sean Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD - International Institute for Management Development
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | September 2007 |
Availability | Expected to ship within 12 - 17 working days |
First published | November 2007 |
Authors | Esomar |
Dimensions | 250 x 177 x 40mm (L x W x T) |
Format | Hardcover |
Pages | 656 |
Edition | 5th Edition |
ISBN-13 | 978-0-470-51768-0 |
Barcode | 9780470517680 |
Categories | |
LSN | 0-470-51768-9 |