Fantasy Sports and the Changing Sports Media Industry - Media, Players, and Society (Hardcover)


This edited collection examines how fantasy sports play has established a prominent and promising foothold in the larger sports ecology. Often considered an isolated activity for the hardcore sports fan, fantasy sports play have since been incorporated into sports broadcasting and editorial coverage, sports marketing and promotions, and even into the very sports themselves with athletes and teams using the activities to draw fans further into the sports experience. This edited collection invites leading scholars and sports professionals from several different fields to share historical and emerging perspectives on the importance of fantasy sports as an artifact of theoretical and empirical importance to larger issues of sport and society. \

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Product Description

This edited collection examines how fantasy sports play has established a prominent and promising foothold in the larger sports ecology. Often considered an isolated activity for the hardcore sports fan, fantasy sports play have since been incorporated into sports broadcasting and editorial coverage, sports marketing and promotions, and even into the very sports themselves with athletes and teams using the activities to draw fans further into the sports experience. This edited collection invites leading scholars and sports professionals from several different fields to share historical and emerging perspectives on the importance of fantasy sports as an artifact of theoretical and empirical importance to larger issues of sport and society. \

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Product Details

General

Imprint

Lexington Books

Country of origin

United States

Release date

March 2016

Availability

Expected to ship within 12 - 17 working days

Editors

, ,

Contributors

, , , , , ,

Dimensions

239 x 158 x 29mm (L x W x T)

Format

Hardcover

Pages

328

ISBN-13

978-1-4985-0488-1

Barcode

9781498504881

Categories

LSN

1-4985-0488-4



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