What's it Worth? - The Cultural Politics of Consumption (Paperback)

Does consumerism represent a moment of opportunity the "cutting edge" of social development? Or the symbol of a gross materialism and capitalist immorality? Frank Mort explores critical questions about cultural value, ideas of leisure, private life and social space, in this wide-ranging study of consumer industries and markets. From Giorgio Armani to car boot sales, the Saatchi and Saatchi phenomenon to Sainsbury's, his argument unravels the cultural as well as the economic meaning of buying and selling.