The brand with the crown is recognized worldwide as an invaluable
sports implement and luxury product. In little more than one
hundred years, it has become one of the most successful and
innovative watch brands on the planet. Rolex manufactures more than
a half a million wristwatches per year while maintaining an
outstanding reputation and near-perfect quality. From the
beginning, the sponsorship of statesmen, movie stars, and athletes
has driven its success, but the company has expanded to include
more than just the rich and famous. The Rolex Oyster became the
first watch to defy the elements when, in 1927, Mercedes Gleitze
wore one while she swam the English Channel. In 1933, the company
patented the first automatic winding mechanism. Learn more about
this history and read updated reports written about new Rolex ideas
and performance tests featured in the German watch magazine
Armbanduhren (Wristwatch) from the past 15 years.
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