How to Design a Great Customer Experience (Electronic book text)

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I hope I'm wrong. Because, if I'm right, it will be bad news for the global economy and for all of us--even for those of you who buy gold. You'll do better than people who don't, but no one will come out well. As JFK never said, a falling tide lowers all boats. Yes, I said buy gold--that relic of the days before paper currencies and central banks. It's faintly ridiculous to hold gold; you have to be one of those nuts carrying a sign: "The End of the World Is Nigh " Gold doesn't finance companies or build economies: It just sits there. But remember, the economic world did nearly end in 2008. No one knows how close we came to the point where no one would accept anyone else's checks, or foreign currencies, or even dollars except at a huge discount. Fortunately, the U.S. government's extreme moves saved the day--but we're not safe yet. At times like these, gold becomes king.