High Quality Content by WIKIPEDIA articles! Donald Canham was a
track and field athlete and coach and college athletics
administrator. He served as the athletic director at the University
of Michigan from 1968 to 1988. There, he became nationally-renowned
for his ability to market and sell products bearing the name or
logo of the school. In December 1968, he hired Bo Schembechler as
head football coach, beginning a new era of success for Michigan's
football program. The combination of Canham's aggressive marketing
efforts and Schembechler's winning teams helped Michigan set many
national attendance records at Michigan Stadium. Since 1975, the
school has sold over 100,000 tickets for every home football game -
a string of more than 200 contests
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