Marketing Public Relations (Paperback)


KEY BENEFIT "Marketing Public Relations" breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools.
KEY TOPICS An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring
MARKET For readers interested in learning the theory and then how to apply it, in order to "do Marketing Public Relations" in the real world.

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Product Description

KEY BENEFIT "Marketing Public Relations" breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools.
KEY TOPICS An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring
MARKET For readers interested in learning the theory and then how to apply it, in order to "do Marketing Public Relations" in the real world.

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Product Details

General

Imprint

Prentice Hall

Country of origin

United States

Release date

July 2009

Availability

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

First published

2010

Authors

Dimensions

235 x 176 x 10mm (L x W x T)

Format

Paperback

Pages

312

ISBN-13

978-0-13-608299-6

Barcode

9780136082996

Categories

LSN

0-13-608299-8



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