Packed with real-world examples and business cases, ELECTRONIC
COMMERCE, 11E continues to lead the market with its cutting-edge
coverage of all things e-commerce.
Comprehensive coverage of
emerging online business strategies, up-to-the-minute technologies,
and the latest developments from the field equips readers with a
solid understanding of the dynamics of this fast-paced industry.
The new edition offers thorough discussions of e-commerce growth in
China and the developing world, social media and online marketing
strategies, technology-enabled outsourcing, online payment
processing systems, and much more. In addition, "Business Case
Approaches" and "Learning From Failure" boxes highlight the
experiences of actual companies to illustrate real-world practice
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