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Electronic Commerce (Paperback, 11th edition) Loot Price: R524
Discovery Miles 5 240
You Save: R154 (23%)
Electronic Commerce (Paperback, 11th edition): Gary Schneider
Electronic Commerce (Paperback, 11th edition): Gary Schneider

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Electronic Commerce (Paperback, 11th edition)

Gary Schneider

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List price R678 Loot Price R524 Discovery Miles 5 240 You Save R154 (23%)

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Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce.

Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry.

The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.

General

Imprint: Cengage Learning
Country of origin: United States
Release date: May 2014
First published: 2015
Authors: Gary Schneider
Dimensions: 233 x 185 x 24mm (L x W x T)
Format: Paperback
Pages: 602
Edition: 11th edition
ISBN-13: 978-1-285-42543-6
Barcode: 9781285425436
Categories: Promotions
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Academic & Education > UNISA
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks
Books > Academic & Education > UNISA > Business & Economics
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > UNISA > Business Management
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > UNISA > Consumer Studies
LSN: 1-285-42543-X
Course Code: ICT3641

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