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Books > Professional & Technical > Technology: general issues > Engineering: general

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Crossing the Chasm - Marketing and Selling Technology Products to Mainstream Customers (Paperback, Rev Ed) Loot Price: R246
Discovery Miles 2 460
You Save: R129 (34%)

Crossing the Chasm - Marketing and Selling Technology Products to Mainstream Customers (Paperback, Rev Ed)

Geoffrey A. Moore

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List price R375 Loot Price R246 Discovery Miles 2 460 You Save R129 (34%)

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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

General

Imprint: Capstone Publishing Ltd
Country of origin: United Kingdom
Release date: August 1998
Authors: Geoffrey A. Moore
Dimensions: 234 x 157 x 16mm (L x W x T)
Format: Paperback
Pages: 211
Edition: Rev Ed
ISBN-13: 978-1-84112-063-8
Categories: Books > Business & Economics > Business & management
Books > Professional & Technical > Technology: general issues
Books > Business & Economics > Business & management > Sales & marketing
Books > Professional & Technical > Technology: general issues > Engineering: general
Books > Business & Economics > Business & management > Sales & marketing > General
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Books > Business & Economics > Promotions
LSN: 1-84112-063-4
Barcode: 9781841120638

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