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Inside the Tornado - Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Paperback) Loot Price: R230
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Inside the Tornado - Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Paperback)

Geoffrey A. Moore

Series: Collins Business Essentials

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List price R302 Loot Price R230 Discovery Miles 2 300 You Save R72 (24%)

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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

General

Imprint: HarperCollins
Country of origin: United States
Series: Collins Business Essentials
Release date: March 2005
First published: December 2005
Authors: Geoffrey A. Moore
Dimensions: 203 x 140 x 16mm (L x W x T)
Format: Paperback
Pages: 244
ISBN-13: 978-0-06-074581-3
Barcode: 9780060745813
Categories: Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-06-074581-9

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