In this, the second of Geoff Moore's classic three-part
marketing series, Moore provides highly useful guidelines for
moving products beyond early adopters and into the lucrative
mainstream market. Updated for the HarperBusiness Essentials series
with a new author's note.
Once a product "crosses the chasm" it is faced with the
"tornado," a make or break time period where mainstream customers
determine whether the product takes off or falls flat. In Inside
the Tornado, Moore details various marketing strategies that will
teach marketers how reach these customers and how to take advantage
of living inside the tornado in order to reap the benefits of
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