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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries

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Adding Value - Brands and Marketing in Food and Drink (Paperback) Loot Price: R1,073
Discovery Miles 10 730
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Adding Value - Brands and Marketing in Food and Drink (Paperback): Geoffrey G Jones, Nicholas J. Morgan

Adding Value - Brands and Marketing in Food and Drink (Paperback)

Geoffrey G Jones, Nicholas J. Morgan

Series: Routledge Library Editions: Marketing

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Loot Price R1,073 Discovery Miles 10 730 | Repayment Terms: R98 pm x 12*

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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: November 2015
First published: 2014
Editors: Geoffrey G Jones • Nicholas J. Morgan
Dimensions: 234 x 156 x 24mm (L x W x T)
Format: Paperback
Pages: 368
ISBN-13: 978-1-138-96593-5
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Industry & industrial studies
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Industry & industrial studies > Manufacturing industries
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General
LSN: 1-138-96593-6
Barcode: 9781138965935

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