This book provides guidelines that will help the reader make educated trade-off decisions that minimize survey errors, costs, and response burden, while being attentive to survey data quality. Major topics include:
- Determining the survey content, considering user needs, the business context, and total survey quality
- Planning the survey as a project
- Sampling frames, procedures, and methods
- Questionnaire design and testing for self-administered paper, web, and mixed-mode surveys
- Survey communication design to obtain responses and facilitate the business response process
- Conducting and managing the survey using paradata and project management tools
- Data processing, including capture, editing, and imputation, and dissemination of statistical outputs
"Designing and Conducting Business Surveys "is an indispensable resource for anyone involved in designing and/or conducting business or organizational surveys at statistical institutes, central banks, survey organizations, etc.; producing statistics or other research results from business surveys at universities, research organizations, etc.; or using data produced from business surveys. The book also lays a foundation for new areas of research in business surveys.
This book provides guidelines that will help the reader make educated trade-off decisions that minimize survey errors, costs, and response burden, while being attentive to survey data quality. Major topics include:
- Determining the survey content, considering user needs, the business context, and total survey quality
- Planning the survey as a project
- Sampling frames, procedures, and methods
- Questionnaire design and testing for self-administered paper, web, and mixed-mode surveys
- Survey communication design to obtain responses and facilitate the business response process
- Conducting and managing the survey using paradata and project management tools
- Data processing, including capture, editing, and imputation, and dissemination of statistical outputs
"Designing and Conducting Business Surveys "is an indispensable resource for anyone involved in designing and/or conducting business or organizational surveys at statistical institutes, central banks, survey organizations, etc.; producing statistics or other research results from business surveys at universities, research organizations, etc.; or using data produced from business surveys. The book also lays a foundation for new areas of research in business surveys.
Imprint | John Wiley & Sons |
Country of origin | United States |
Series | Wiley Series in Survey Methodology, 568 |
Release date | July 2013 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2013 |
Authors | Ger Snijkers, Gustav Haraldsen, Jacqui Jones, Diane Willimack |
Format | Electronic book text |
Pages | 640 |
Edition | 1st edition |
ISBN-13 | 978-1-118-44792-5 |
Barcode | 9781118447925 |
Categories | |
LSN | 1-118-44792-1 |