The economic liberalization of Eastern Europe, the single European
market and the rise of industrialization in Asia call for a fresh
approach to international business. This book shows how to analyze
the economic, social and political changes and to develop
appropriate responses. The book analyzes trade policy in a number
of countries, explores the movement of capital and examines balance
of payments situations around the world. It then sees how these
various factors bear upon the competitiveness of US firms. Meier
stresses the need to develop a clear yet flexible global vision in
a world which is rapidly altering.
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