Techniques matter Great ideas don't automatically translate into
great programs. It's not enough simply to show what is going on.
The way you present your subject will influence how your audience
responds. You need to choose your picture and sound carefully, to
convey your ideas in an interesting, persuasive way. This book will
show you how.
Video Production Handbook shows the full production process, from
inception of idea to final distribution. The book focuses
especially on why each step occurs as it does and provides guidance
in choosing the simplest methods of creating the shots you want in
your video project. Concentrating on the techniques and concepts
behind the latest equipment, this book demonstrates the fundamental
principles needed to create good video content on any kind of
Suitable for students and beginning videographers, the new edition
of this classic text retains its clarity and directness but has
been completely revised and updated.
This practical sourcebook has been specially prepared to give
you an at-a-glance guide to quality video program-making on a
modest budget. Emphasis throughout is on excellence with economy;
whether you are working alone or with a small multi-camera group.
The well-tried techniques detailed here will steer you through the
hazards of production, helping you to avoid those frustrating,
time-wasting problems, and to create an effective video
For many years Video Production Handbook has helped students and
program-makers in a wide range of organizations. Now in its
thoroughly revised 4th edition, Video Production Handbook guides
you step-by-step, explaining how to develop your initial program
ideas and build them into a successful working format. It covers
the techniques of persuasive camerawork, successful lighting and
sound treatment, and video editing. You will find straightforward
up-to-the-minute guidance with your daily production problems, and
a wealth of practical tips based on the authors' personal
Highly visual: hundreds of full-color illustrations demonstrate
Modern: Up-to-date information on current equipment, techniques,
and new distribution outlets such as the Web and mobile
Balanced: Production techniques are covered in detail, but ideas
and creative problem solving are given equal weight
A complete resource: Detailed teaching ancillaries are available
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