The Air-Line to Liberty; A Prospectus for All Nations (Paperback)


Purchase of this book includes free trial access to www.million-books.com where you can read more than a million books for free. This is an OCR edition with typos. Excerpt from book: THE ART OF MAKING NATIONS LOOK THIS war in the last analysis and in its final victory is a competition in advertisements. We are attending for the last four years a vast international tournament of nations trying to get each other's attention. Why did the Germans take, in one huge, unspeakable battle, a hundred and eighty thousand prisoners and fifteen hundred guns from the Italians? Because France and England had not had their imaginations touched about Italy? about what Italy could do and was already doing to cut out Austria from under Germany and end the war. Of course, Italy has touched the imaginations of France and England now. But why did Italy wait and sacrifice fifteen hundred guns and a hundred and eighty thousand men to do it? Because her campaign was being conducted by specialists in fighting and she had made no equally commanding provision for getting the attention of France and England in time tohelp. What Italy arranged for was a precise and elaborate touching of the imagination of France and England too late. Italy had invented a way of ending the war but she had invented no way of advertising it so that the invention could be used. Nearly all of the great crises of the war have been (either at home or abroad)?advertising crises. When people have succeeded it was because somebody's attention was got on time and when they have failed it was because they tried to do a thing before enough people's attention had been got to it, to make it work. Most of the blunders of the war have been due to overheated specialists with eyes screwed down to the one idea or to the one place, whose attention could not be got to the other ideas or places until it was too late. The violation of Belgium which was Germany's most stupid military blunder, which ra...

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Purchase of this book includes free trial access to www.million-books.com where you can read more than a million books for free. This is an OCR edition with typos. Excerpt from book: THE ART OF MAKING NATIONS LOOK THIS war in the last analysis and in its final victory is a competition in advertisements. We are attending for the last four years a vast international tournament of nations trying to get each other's attention. Why did the Germans take, in one huge, unspeakable battle, a hundred and eighty thousand prisoners and fifteen hundred guns from the Italians? Because France and England had not had their imaginations touched about Italy? about what Italy could do and was already doing to cut out Austria from under Germany and end the war. Of course, Italy has touched the imaginations of France and England now. But why did Italy wait and sacrifice fifteen hundred guns and a hundred and eighty thousand men to do it? Because her campaign was being conducted by specialists in fighting and she had made no equally commanding provision for getting the attention of France and England in time tohelp. What Italy arranged for was a precise and elaborate touching of the imagination of France and England too late. Italy had invented a way of ending the war but she had invented no way of advertising it so that the invention could be used. Nearly all of the great crises of the war have been (either at home or abroad)?advertising crises. When people have succeeded it was because somebody's attention was got on time and when they have failed it was because they tried to do a thing before enough people's attention had been got to it, to make it work. Most of the blunders of the war have been due to overheated specialists with eyes screwed down to the one idea or to the one place, whose attention could not be got to the other ideas or places until it was too late. The violation of Belgium which was Germany's most stupid military blunder, which ra...

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Product Details

General

Imprint

General Books LLC

Country of origin

United States

Release date

2012

Availability

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

First published

2012

Authors

Dimensions

246 x 189 x 3mm (L x W x T)

Format

Paperback - Trade

Pages

60

ISBN-13

978-0-217-37745-4

Barcode

9780217377454

Categories

LSN

0-217-37745-9



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