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Demand Horizon - A Revolutionary Approach to Creating Great Products (Hardcover) Loot Price: R532
Discovery Miles 5 320
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Demand Horizon - A Revolutionary Approach to Creating Great Products (Hardcover): Gerry Campbell

Demand Horizon - A Revolutionary Approach to Creating Great Products (Hardcover)

Gerry Campbell; Foreword by Brian Solis

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Loot Price R532 Discovery Miles 5 320

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The rules of new product development have changed. The most fundamental nature of supply and demand has shifted and markets have undergone a reversal. Users are in control now, determining the success and failure of every company and product in the market. Companies that underestimate the implications of this shift are guaranteed to fail, wasting time and resources pursuing products the market will not accept.
Demand Horizon is a new mental model for understanding and adapting to the demand-driven economy. It's a framework for making sense of the new rules in product creation, offering both strategic understanding and practical actions for adapting to the new rules of business.
Written by Gerry Campbell, an accomplished executive, entrepreneur and product creator, Demand Horizon illuminates the techniques and approaches that have enabled him to create patented products that are used by every person on earth who uses a search engine, social networking site or smartphone.


"All proceeds from this book will be donated to charities supporting education and family development"

General

Imprint: Advantage Media Group
Country of origin: United States
Release date: November 2013
First published: November 2013
Authors: Gerry Campbell
Foreword by: Brian Solis
Dimensions: 211 x 136 x 18mm (L x W x T)
Format: Hardcover - Unsewn / adhesive bound / Paper over boards / With dust jacket
Pages: 135
ISBN-13: 978-1-59932-412-8
Categories: Books > Business & Economics > Economics > Development economics
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 1-59932-412-1
Barcode: 9781599324128

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