The rules of new product development have changed. The most
fundamental nature of supply and demand has shifted and markets
have undergone a reversal. Users are in control now, determining
the success and failure of every company and product in the market.
Companies that underestimate the implications of this shift are
guaranteed to fail, wasting time and resources pursuing products
the market will not accept.
Demand Horizon is a new mental model for understanding and
adapting to the demand-driven economy. It's a framework for making
sense of the new rules in product creation, offering both strategic
understanding and practical actions for adapting to the new rules
Written by Gerry Campbell, an accomplished executive, entrepreneur
and product creator, Demand Horizon illuminates the techniques and
approaches that have enabled him to create patented products that
are used by every person on earth who uses a search engine, social
networking site or smartphone.
"All proceeds from this book will be donated to charities
supporting education and family development"
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