Strategies of Technology-Intensive Born Globals (Paperback)


The study analyses the product, operation, and market strategies of technology-intensive Born Global companies from small open economies and explains their rapid globalization process. The holistic approach and the use of POM strategies and patterns in the study of Israeli technology- intensive Born Globals yielded the development of the PCOM (products, customers, operations, and markets) framework, the identification of PCOM patterns, and the development of the factors influencing the globalization of technology-intensive Born Globals.

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Product Description

The study analyses the product, operation, and market strategies of technology-intensive Born Global companies from small open economies and explains their rapid globalization process. The holistic approach and the use of POM strategies and patterns in the study of Israeli technology- intensive Born Globals yielded the development of the PCOM (products, customers, operations, and markets) framework, the identification of PCOM patterns, and the development of the factors influencing the globalization of technology-intensive Born Globals.

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Product Details

General

Imprint

VDM Verlag

Country of origin

Germany

Release date

March 2010

Availability

Expected to ship within 10 - 15 working days

First published

March 2010

Authors

Dimensions

229 x 152 x 15mm (L x W x T)

Format

Paperback - Trade

Pages

268

ISBN-13

978-3-639-10049-5

Barcode

9783639100495

Categories

LSN

3-639-10049-2



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