Management Communication: Financial Times Briefing ePub eBook (Electronic book text)


A concise and pithy reference guide that gives busy decision makers everything they need to know about management communications to get the right results for their business

This book provides you with all the powerful, practical and accessible guidance you need to transform the effectiveness of communication within your business.

It will show you how to:

adopt a communications mindset

accept responsibility for your communication

take a strategic view of communications, whether you are internal or external, spoken, written or non-verbal, too

develop a simple, focused communication strategy

ensure that strategy is aligned with company strategy

take account of the interests, needs and language of your audience

make communication compelling, continuous and credible

This book provides tried and tested tools, processes and techniques that are grounded in the reality of everyday business life. It offers a simple approach to strategic communication that will help you develop a practical framework for thinking about management communications, with questions to ask, examples and things to think about.


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Product Description

A concise and pithy reference guide that gives busy decision makers everything they need to know about management communications to get the right results for their business

This book provides you with all the powerful, practical and accessible guidance you need to transform the effectiveness of communication within your business.

It will show you how to:

adopt a communications mindset

accept responsibility for your communication

take a strategic view of communications, whether you are internal or external, spoken, written or non-verbal, too

develop a simple, focused communication strategy

ensure that strategy is aligned with company strategy

take account of the interests, needs and language of your audience

make communication compelling, continuous and credible

This book provides tried and tested tools, processes and techniques that are grounded in the reality of everyday business life. It offers a simple approach to strategic communication that will help you develop a practical framework for thinking about management communications, with questions to ask, examples and things to think about.

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Product Details

General

Imprint

FT Publishing International

Country of origin

United Kingdom

Release date

September 2012

Availability

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Authors

Format

Electronic book text

Pages

192

ISBN-13

978-0-273-77634-5

Barcode

9780273776345

Categories

LSN

0-273-77634-7



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