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Marketing Management (Hardcover)
Greg W. Marshall, Mark W JohnstonThis is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.
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Product Description
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.
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Product Details
General
Imprint | McGraw-Hill Professional |
Country of origin | United States |
Release date | July 2011 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | July 2011 |
Authors | Greg W. Marshall, Mark W Johnston |
Dimensions | 274 x 218 x 23mm (L x W x T) |
Format | Hardcover |
ISBN-13 | 978-0-07-756358-5 |
Barcode | 9780077563585 |
Categories | |
LSN | 0-07-756358-1 |
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