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Books > Business & Economics > Business & management > Sales & marketing > Public relations

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Total Exposure - Controlling Your Company's Image in the Glare of the Business Media Explosion (Hardcover)
Total Exposure - Controlling Your Company's Image in the Glare of the Business Media Explosion (Hardcover): Gustav Carlson

Total Exposure - Controlling Your Company's Image in the Glare of the Business Media Explosion (Hardcover)

Gustav Carlson

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With the explosion in the business media - newspaper stories, television programmes, on-line services - nearly any business can get media attention, and that can be dangerous. Overexposure, misrepresentation, and negative rumours are some of the pitfalls. This innovative guide prepares executives for taking advantage of the opportunities while avoiding the risks. It supplies both overviews of the business news revolution and practical strategies for managing corporate image in this perilous and chaotic environment.

General

Imprint: Amacom Books
Country of origin: United States
Release date: October 1999
Authors: Gustav Carlson
Dimensions: 238 x 163 x 24mm (L x W x T)
Format: Hardcover
Pages: 304
ISBN-13: 978-0-8144-0484-3
Languages: English
Subtitles: English
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 0-8144-0484-7
Barcode: 9780814404843

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