Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. WHAT CLIENTS LOVE will help you stand out from the crowdand sell anything to anyone.
From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to:
WHAT CLIENTS LOVE will help you get focused, stay focused, and follow the essential rules to successby doing the little things right and the big things even better.
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Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. WHAT CLIENTS LOVE will help you stand out from the crowdand sell anything to anyone.
From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to:
WHAT CLIENTS LOVE will help you get focused, stay focused, and follow the essential rules to successby doing the little things right and the big things even better.
Imprint | Business Plus |
Country of origin | United States |
Release date | 2003 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2003 |
Authors | Harry Beckwith |
Dimensions | 196 x 134 x 28mm (L x W x T) |
Format | Hardcover |
Pages | 282 |
ISBN-13 | 978-0-446-52755-2 |
Barcode | 9780446527552 |
Categories | |
LSN | 0-446-52755-6 |