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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Creating Passion Brands (Electronic book text)
Creating Passion Brands (Electronic book text): Helen Edwards, Derek Day

Creating Passion Brands (Electronic book text)

Helen Edwards, Derek Day

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Drawing on the latest research from Millward Brown, Creating Passion Brands shows businesses how to profit from building an emotional brand connection with consumers.

General

Imprint: Kogan Page
Country of origin: United States
Release date: 2005
Authors: Helen Edwards • Derek Day
Format: Electronic book text
Pages: 244
ISBN-13: 978-1-280-25152-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 1-280-25152-2
Barcode: 9781280251528

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