Creative Research (Electronic book text)

Creative Research: The Theory and Practice of Research for the Creative Industries provides readers with the knowledge and skills required to conduct effective research projects in creative disciplines and industries. In creative contexts, a visual approach to research is often more appropriate, but this must be underpinned with systematic and rigorous techniques.The book assesses how academic research methodologies must be adapted to suit the creative disciplines and industries and offers a guide to the process of undertaking a research project in this context. It offers a clear, step-by-step guide to undertaking a research project and text is accompanied by illustrative examples taken from contemporary work.