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Electronic Commerce - Principles and Practice (Electronic book text)
Electronic Commerce - Principles and Practice (Electronic book text): Hossein Bidgoli

Electronic Commerce - Principles and Practice (Electronic book text)

Hossein Bidgoli

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This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation. It offers a generalist's overview of the field and its major players for people with little or no technical background. Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications. Projects and hands-on exercises conclude each chapter.

General

Imprint: Elsevier Science & Technology
Country of origin: United States
Release date: 2002
Authors: Hossein Bidgoli
Format: Electronic book text
Pages: 487
ISBN-13: 978-6611020798
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
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Books > Business & Economics > Promotions
LSN: 6611020799
Barcode: 9786611020798

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