This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. ""Marketing is part art and part science. The 'art era' was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. " " "Improve Your Marketing to Grow Your Business " " "shows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book." " -ARTURO MASSA Leading Global Marketing Executive, Fortune 500 Company How Marketing Can "Systematically" Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value:
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. ""Marketing is part art and part science. The 'art era' was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. " " "Improve Your Marketing to Grow Your Business " " "shows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book." " -ARTURO MASSA Leading Global Marketing Executive, Fortune 500 Company How Marketing Can "Systematically" Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value:
Imprint | Addison Wesley |
Country of origin | United States |
Release date | September 2007 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2008 |
Authors | Hunter Hastings, Jeff Saperstein |
Format | Electronic book text |
ISBN-13 | 978-0-13-236543-7 |
Barcode | 9780132365437 |
Categories | |
LSN | 0-13-236543-X |