Doing Things Right and Wrong Matters - Excellence and Relevance (Electronic book text)

This Element is an excerpt from "Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth (9780137083640)" by Inder Sidhu. Available in print and digital formats. Why successful innovation requires both excellence and relevance--and how to achieve them both. "A truly 21st century idea." "Bigger than the Internet." "More important than the personal computer." These were just a few of the early impressions of the Segway Personal Transporter. So where did Segway go wrong? Certainly not in design or execution: the device is a true marvel. But relevance to customers simply wasn't as attainable as excellence....