It's Not Just PR - Public Relations in Society (Paperback, 2nd Edition)

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In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. * Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector * Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world * Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles * Balanced, well organized, and clearly written by two leading scholars

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Product Description

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. * Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector * Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world * Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles * Balanced, well organized, and clearly written by two leading scholars

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Product Details

General

Imprint

John Wiley & Sons

Country of origin

United States

Release date

August 2013

Availability

Expected to ship within 12 - 17 working days

First published

2013

Authors

,

Dimensions

228 x 154 x 9mm (L x W x T)

Format

Paperback

Pages

168

Edition

2nd Edition

ISBN-13

978-1-118-55400-5

Barcode

9781118554005

Categories

LSN

1-118-55400-0



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