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Books > Medicine > General issues > Public health & preventive medicine

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Digital Health Promotion - A Critical Introduction (Paperback) Loot Price: R402
Discovery Miles 4 020
Digital Health Promotion - A Critical Introduction (Paperback): Ivy O'Neil

Digital Health Promotion - A Critical Introduction (Paperback)

Ivy O'Neil

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Loot Price R402 Discovery Miles 4 020

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Searching the internet for health information or using health apps on mobile devices has become part of our daily routine, yet can be just as disempowering as empowering. This engaging overview critically examines the theoretical underpinning of digital health promotion and the use of digital tools and strategies to promote health. Ivy O'Neil investigates how modern technologies can enhance health services provision and increase the accessibility and efficiency of health communication and promotion. She also looks at the challenges they bring to the social model of health, as they often focus on the individual and neglect the many social, environmental and economic determinants of health. Digital technologies, O'Neil argues, can have negative as well as positive implications and may be contributing to the ever-widening health inequality gap, thereby failing to be compatible with health promotion principles and values. Offering a critical, practical and thoughtful overview of the application and usefulness of digital technology, this book will appeal to students of public health and health promotion, communication and policy.

General

Imprint: Polity Press
Country of origin: United Kingdom
Release date: August 2019
Authors: Ivy O'Neil
Dimensions: 226 x 163 x 18mm (L x W x T)
Format: Paperback
Pages: 176
ISBN-13: 978-1-5095-3331-2
Categories: Books > Medicine > General issues
Books > Medicine > General issues > Public health & preventive medicine
Books > Medicine > General issues > Public health & preventive medicine > General
LSN: 1-5095-3331-1
Barcode: 9781509533312

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