Business Management - A Contemporary Approach (Paperback, 3rd ed)

No business exists in a vacuum – it is impacted on by a constantly evolving world which presents new challenges and opportunities every day. To cope with these, a business should be proactive and adaptive, not just at an operational level, but at a functional and strategic level as well.

Business Management: A Contemporary Approach focuses specifically on the functions of the business organisation and how to respond to changes in the micro- and macro-environment, and in the market.

The third edition of Business Management: A Contemporary Approach includes new features and updated content, such as:

• New case studies applying theory to practical situations
• Experiential exercises and multiple-choice questions
• Up-to-date theory on the functions of the business organisation
• In-depth analysis of the relevant issues of corporate citizenship, globalisation and international trade