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Bank Marketing in the Asia Pacific Region. International Journal of Bank Marketing, Volume 21, Issue 6/7. (Electronic book text)
James DevlinThis e-book addresses a lack of published material on the marketing of bank and financial services in the Asia Pacific region. From Brunei, to Fiji, to Australia, Thailand, China and Hong Kong. Nine papers cover a wide range of issues - market orientation, internet banking adoption, payment card market, relationship marketing etc.
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Product Description
This e-book addresses a lack of published material on the marketing of bank and financial services in the Asia Pacific region. From Brunei, to Fiji, to Australia, Thailand, China and Hong Kong. Nine papers cover a wide range of issues - market orientation, internet banking adoption, payment card market, relationship marketing etc.
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Product Details
General
Imprint | Emerald Group Publishing Ltd |
Country of origin | United States |
Release date | 2003 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | James Devlin |
Editors | James Devlin |
Format | Electronic book text |
Pages | 101 |
ISBN-13 | 978-1-280-51104-2 |
Barcode | 9781280511042 |
Categories | |
LSN | 1-280-51104-4 |
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