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Establishing Your Major Social Media Objectives and Key Strategies (Electronic book text)
Establishing Your Major Social Media Objectives and Key Strategies (Electronic book text): Jamie Turner

Establishing Your Major Social Media Objectives and Key Strategies (Electronic book text)

Jamie Turner

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This Element is an excerpt from "How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business" (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.

How to set clear objectives for your social media initiative that link tightly with your overall marketing strategies.

Common objectives for a social media program range from driving Web site traffic to increasing customer engagement. But whatever your stated objectives are, only one thing is important: You need to integrate your social media campaign into your marketing campaign so that they can both show a quantifiable ROI.

General

Imprint: FT Publishing International
Country of origin: United Kingdom
Release date: September 2010
Authors: Jamie Turner
Format: Electronic book text - Windows
Pages: 11
ISBN-13: 978-0-13-260352-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-13-260352-7
Barcode: 9780132603522

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