Encyclopedia of Consumer Brands, v. 3 - Durable Goods (Hardcover)


Each volume of the Encyclopedia contains approximately 200 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today.

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Product Description

Each volume of the Encyclopedia contains approximately 200 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today.

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Product Details

General

Imprint

St. James Press

Country of origin

United Kingdom

Release date

July 1994

Availability

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

Editors

Dimensions

240 x 225 x 47mm (L x W x T)

Format

Hardcover

Pages

600

ISBN-13

978-1-55862-338-5

Barcode

9781558623385

Categories

LSN

1-55862-338-8



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