As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal,
and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial
reading to understand how the children, teens, and young adults
born in the mid-1990s and later are vastly different from their
Millennial predecessors, and from any other generation. With
generational divides wider than ever, parents, educators, and
employers have an urgent need to understand today's rising
generation of teens and young adults. Born in the mid-1990s up to
the mid-2000s, iGen is the first generation to spend their entire
adolescence in the age of the smartphone. With social media and
texting replacing other activities, iGen spends less time with
their friends in person-perhaps contributing to their unprecedented
levels of anxiety, depression, and loneliness. But technology is
not the only thing that makes iGen distinct from every generation
before them; they are also different in how they spend their time,
how they behave, and in their attitudes toward religion, sexuality,
and politics. They socialize in completely new ways, reject once
sacred social taboos, and want different things from their lives
and careers. More than previous generations, they are obsessed with
safety, focused on tolerance, and have no patience for inequality.
With the first members of iGen just graduating from college, we all
need to understand them: friends and family need to look out for
them; businesses must figure out how to recruit them and sell to
them; colleges and universities must know how to educate and guide
them. And members of iGen also need to understand themselves as
they communicate with their elders and explain their views to their
older peers. Because where iGen goes, so goes our nation-and the
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