The Blueprint for Cold Calling Scripts - What to Say, How to Say It, and Why You Say It (Electronic book text)

Basically, there are two types of cold calls: the initial call, and the appointment call. Of the two, the initial call is the shortest - yet most difficult to make. It is this critical initial call that is the roadblock for most salespeople's careers. This book is about that scary initial call. Just some of the things you will learn: * If only three things will happen on the first cold call, why are you always surprised? * The 10 rules for writing cold call scripts: can the canned scripts! * The Shut Up Your Face! technique not only creates a super script, but you can read the customer's mind. * Spice up your scripts and seduce your prospects with a few planted words. * Three scripts on one sheet of paper: Gatekeeper, Principal, Voicemail.