Acxiom (Paperback)

High Quality Content by WIKIPEDIA articles Acxiom is a global interactive marketing services company that uses consumer data, analytics, information technology, data aggregation, data integration, and consulting solutions to help companies conduct direct marketing programs. Acxiom's interactive capabilities allow marketers to have direct interaction and response with consumers, and these services include direct-mail, e-mail, mobile advertising, display advertising, social media, and Web-site personalization.