High Quality Content by WIKIPEDIA articles According to the
American Marketing Association, green marketing is the marketing of
products that are presumed to be environmentally safe. Thus green
marketing incorporates a broad range of activities, including
product modification, changes to the production process, packaging
changes, as well as modifying advertising. Yet defining green
marketing is not a simple task where several meanings intersect and
contradict each other; an example of this will be the existence of
varying social, environmental and retail definitions attached to
this term. Other similar terms used are Environmental Marketing and
Book on Demand
|Country of origin:
• Ronald Cohn
||279 x 210 x 5mm (L x W x T)
||Paperback - Trade
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