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Green Marketing (Paperback) Loot Price: R427
Discovery Miles 4 270
Green Marketing (Paperback): Jesse Russell, Ronald Cohn

Green Marketing (Paperback)

Jesse Russell, Ronald Cohn

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Loot Price R427 Discovery Miles 4 270

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High Quality Content by WIKIPEDIA articles According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are Environmental Marketing and Ecological Marketing.

General

Imprint: Book on Demand
Country of origin: Russian Federation
Release date: March 2012
First published: March 2012
Authors: Jesse Russell • Ronald Cohn
Dimensions: 279 x 210 x 5mm (L x W x T)
Format: Paperback - Trade
Pages: 96
ISBN-13: 978-5-510-60360-6
Categories: Books
LSN: 5-510-60360-7
Barcode: 9785510603606

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