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Customer Data Integration - Reaching a Single Version of the Truth (Electronic book text)
Customer Data Integration - Reaching a Single Version of the Truth (Electronic book text): Jill Dyche, Evan Levy

Customer Data Integration - Reaching a Single Version of the Truth (Electronic book text)

Jill Dyche, Evan Levy; Foreword by Don Peppers, Martha Rogers

Series: Wiley and SAS Business Series

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"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dych? is to be complimented for her thoroughness in interviewing executives and presenting CDI."
-Philip Kotler, S. C. Johnson
Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University
"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dych?'s new book makes that job a lot easier than it has been."
-Jack Trout, author, Differentiate or Die
"Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way."
-Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business
Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, "Customer Data Integration" shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.

General

Imprint: John Wiley & Sons
Country of origin: United States
Series: Wiley and SAS Business Series
Release date: April 2008
First published: 2006
Authors: Jill Dyche • Evan Levy
Foreword by: Don Peppers • Martha Rogers
Format: Electronic book text
Pages: 320
ISBN-13: 978-0-470-30928-5
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Promotions
LSN: 0-470-30928-8
Barcode: 9780470309285

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