Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.
In this revised and updated edition of "Twitter Power, " online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.Updated with thirty percent new material, including all the latest business applications for TwitterIncludes new, recent case studies of companies at the forefront of the Twitter movementHelps you develop your own social networking strategy to meet your specific business needs
"Twitter Power" is a must-have resource for any business leader who wants to keep up with the social media movement.
Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.
In this revised and updated edition of "Twitter Power, " online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.Updated with thirty percent new material, including all the latest business applications for TwitterIncludes new, recent case studies of companies at the forefront of the Twitter movementHelps you develop your own social networking strategy to meet your specific business needs
"Twitter Power" is a must-have resource for any business leader who wants to keep up with the social media movement.
Imprint | Wiley |
Country of origin | United States |
Release date | March 2010 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Joel Comm |
Foreword by | Anthony Robbins |
Format | Electronic book text - Windows |
Pages | 272 |
Edition | 2nd |
ISBN-13 | 978-0-470-62541-5 |
Barcode | 9780470625415 |
Categories | |
LSN | 0-470-62541-4 |