0
Your cart

Your cart is empty

Books > Business & Economics > Business & management

Not currently available

Foundations of Marketing (Paperback, 5th edition) Loot Price: R1,237
Discovery Miles 12 370
You Save: R225 (15%)
Foundations of Marketing (Paperback, 5th edition): John Fahy, David Jobber

Foundations of Marketing (Paperback, 5th edition)

John Fahy, David Jobber

 (sign in to rate)
List price R1,462 Loot Price R1,237 Discovery Miles 12 370 | Repayment Terms: R113 pm x 12* You Save R225 (15%)

Bookmark and Share

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text. Discover: A framework for digital marketing and social media that will help students navigate this rapidly changing fieldHow marketing adds value to customers and organisationsHow innovative brand positioning drives commercial successHow companies in the service sector such as Paddy Power build a loyal customer baseHow viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance

General

Imprint: McGraw-Hill Inc.,US
Country of origin: United States
Release date: March 2015
First published: 2015
Authors: John Fahy • David Jobber
Dimensions: 260 x 190 x 10mm (L x W x T)
Format: Paperback
Pages: 384
Edition: 5th edition
ISBN-13: 978-0-07-716795-0
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > General
Books > Varsity Textbooks
Books > Academic & Education
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > University Of Johannesburg > Business Management
Books > Academic & Education > University Of Johannesburg > Consumer Studies
Books > Academic & Education > University Of Johannesburg > Marketing
Books > Business & Economics > Promotions
LSN: 0-07-716795-3
Barcode: 9780077167950

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners