Elsevier/Butterworth-Heinemann's "2006-2007 Official CIM
Coursebook" series offers you the complete package for exam
success. Comprising fully updated Coursebook texts that are revised
annually and independently reviewed. The only coursebooks
recommended by CIM include free online access to the
MarketingOnline learning interface offering everything you need to
study for your CIM qualification. Carefully structured to link
directly to the CIM syllabus, this Coursebook is user-friendly,
interactive and relevant. Each Coursebook is accompanied by access
to MarketingOnline, a unique online learning resource designed
specifically for CIM students, where you can: annotate, customise
and create personally tailored notes using the electronic version
of the Coursebook; search the Coursebook online for easy access to
definitions and key concepts; and, access the glossary for a
comprehensive list of marketing terms and their meanings. It is
written specially by leading experts of the field for the Marketing
Management in Practice module and is fully endorsed by CIM.; It
contains past examination papers and examiners' reports to enable
you to practise what has been learned and help prepare for the
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