In this edition, Hill and Jones maintain the focus on their
trademark, up-to-date scholarship and "hands-on" applications. This
leading strategy text integrates current research of developing
trends with updated cases and increased coverage of technology.
Highlights from this revision include new material on the link
between performance and competitive advantage in Chapter 1;
analyzing sources of competitive advantage and profitability in
Chapter 3; and business strategy and game theory in Chapter 5.
Plus, Chapter 6 covers how competition and strategy change as
industries pass through different growth stages, and Chapter 9
addresses horizontal integration and strategic outsourcing.
All chapter-opening and chapter-closing cases are new and the
authors have either replaced or substantially revised all "Strategy
in Action boxes. This edition also contains a new ongoing case on
Dell, introducing relevant aspects of the company' s strategy and
performance to reinforce the practical application of key concepts
and also illustrate how successive chapter topics tie together.
Each chapter retains popular features from previous editions,
including a chapter summary, discussion questions, and a
"Practicing Strategic Management section with four different
exercises--"Small-Group Exercise, Strategic Management Project,
Article File, and "Exploring the Web."New Chapter 7, "Strategy in
High-Technology Industries, covers rapid technological change in
relation to industry standards, network economics, cost structure,
managing intellectual property rights, and strategies for capturing
"first mover" advantage."New Chapter 11, "Corporate Performance,
Governance, and Business Ethics, examinesethical business issues in
light of recent events involving corporate managers at Enron,
WorldCom, Tyco, and Computer Associates. The chapter covers both
the negative impact on corporate performance and the implementation
of new governmental safeguards as a result of these cases."New This
edition features 27 new and 16 thoroughly revised case
studies--forming a total of 43 high-quality cases covering small,
medium, and large companies (domestic and international). These
companies include Napster, Nike, The Body Shop, Toyota,
Treo/Handspring, The Video Game Industry, SAP, Wal-Mart, Kmart, AOL
Time Warner, and Viacom. Some cases are from Harvard Business
School, Thunderbird, and Ivey--other cases have been researched and
written by the authors or well-known case writers."New A new
full-color design of the section on theory helps to enhance
students' interest. In addition, the section on cases features a
new complementary two-color design.
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