Viewing political campaigns as communication phenomena, Trent and
Friedenberg examine the communication principles and practices
central to election campaigns. Political Campaign Communication
provides readers with a realistic understanding of the strategic
and tactical communication choices candidates and their staffs must
make as they wage a political campaign. This edition has been
updated to reflect what occurred in the 2000 election cycles, the
2002 election cycle, and the early stages of the 2004 election
cycle. Visit our website for sample chapters!
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