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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

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Political Campaign Communication - Principles and Practices (Hardcover, 5th Revised edition) Loot Price: R1,917
Discovery Miles 19 170
Political Campaign Communication - Principles and Practices (Hardcover, 5th Revised edition): Judith S. Trent, Robert V....

Political Campaign Communication - Principles and Practices (Hardcover, 5th Revised edition)

Judith S. Trent, Robert V. Friedenberg

Series: Communication, Media and Politics

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Loot Price R1,917 Discovery Miles 19 170 | Repayment Terms: R175 pm x 12*

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Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle. Visit our website for sample chapters!

General

Imprint: Rowman & Littlefield Publishers
Country of origin: United States
Series: Communication, Media and Politics
Release date: December 2003
First published: December 2003
Authors: Judith S. Trent • Robert V. Friedenberg
Dimensions: 236 x 159 x 30mm (L x W x T)
Format: Hardcover
Pages: 424
Edition: 5th Revised edition
ISBN-13: 978-0-7425-2967-0
Categories: Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN: 0-7425-2967-3
Barcode: 9780742529670

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